Marketing Strategies - 1137 Words

Successful companies study their competitors as closely as they do their customers. Analyzing and evaluating competition helps management decide where to compete and how to position against the competition in each market margin. The changing patterns of global competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied. Strategic marketing is creating a plan to better reach and satisfy customer while increasing profitability and productivity. Competition strategy is an important strategic planning process to†¦show more content†¦Econet’s main product is buddie which is a prepaid package which was build with a strategic intent from the beginning. Buddie has about twelve exciting value added services. Whilst Netone’s product Easycall has only six value added services. Pricing of mobile service is based on cost plus and one minute charges is 24c on billing second as approved the POTRAZ. However the cost mobile service is high in Zimbabwe as compared to regional prices. Porter’s generic strategy analysis differentiate strategy attempts to achieve a competitive advantage by creating services that are perceived as unique. Econet has a big market share of 70% due to its better services and good network coverage. The major differentiator to Netone is Econet’s ability to provide a number of the value added services such as ecocash, econetmail, among others. Econet has a brand image in the mind of public due to their willingness to provide best services. Netone is failing to invent new product features to compete with econet. Low cost leadership strategy, Econet is providing low cost services in value added services under buddie for example txt service allows buddies to chat on the internet, even if the subscribers also not have an internet connection or smart phone which Netone easy call supplementary value added services are all accessible on smart phones. Econet is also selling its buddie linesShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreThe Marketing Strategy Of Walmart1496 Words   |  6 Pagesrecognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. HoweverRead MoreDells Marketing Strategy1802 Words   |  8 Pagesalways been careful in sustaining i ts marketing strategy of providing standard-based computing solutions (Official Website 2004). Today Dell is the third largest computer manufacturer in the world. On January 2004 Dell reports net revenue approximately $41,444 millions and 46000 employees (Annual report 2004). Marketing Environment Dells strategy is global. It realizes that being closer to the customers is essential in carrying out its marketing strategies as well as in enabling it to build customerRead MoreMarketing Strategy1138 Words   |  5 PagesChapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website, including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 DaytonaRead MoreMarketing Strategies For A Marketing Strategy1235 Words   |  5 PagesMarketing strategies A marketing strategy is a description of goals that need to be achieved with marketing efforts. A marketing strategy is normally formed by an organizations business goals. Business goals and a marketing strategy should go hand-in-hand. A marketing strategy should consist of a clear goal of what has to be done, informing consumers about the product or services being offered, and also informing consumer of differentiation factors. The 4 P’s of marketing Marketing is a businessRead MoreMarketing Strategies For The Marketing Strategy1453 Words   |  6 Pagestrue cost of production for the particular products and services are not known to the customers. Instead, they feel the worth of a product from their sense of feeling and decide to buy it even on higher price. Therefore producers chase such marketing strategies which help them to set huge perceived value for their product or service and in this way they are able to get high prices for their products in the market (Sweeney et al., 1999). Perceived value is mostly used by companies who manufactureRead MoreMarketing Strategies For A Marketing Strategy1177 Words   |  5 Pagescompanies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussedRead MoreMarketing Strategies Of The Marketing Strategy Essay1527 Words   |  7 PagesThe Marketing Strategies that were exercised by eBay which contributed to its success. 1. Definition of the Marketing Strategy Grewal and Levy (2010: p.32) states that â€Å"a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage†. Kotler and Keller (2012: p.274) further argues that ‘the marketing strategy is built on segmentation, targeting, and positioning (STP) and a companyRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Strategy : Marketing Strategies871 Words   |  4 PagesPurpose and Overview The purpose of this case analysis report for Mistine, direct selling in Thailand Cosmetic Market looks into the marketing strategies focus. The report includes external opportunities and threats as well as strengths that are to be discussed here. The external opportunities include new markets and new product and service development. External threats include growing competition and lower profitability external business risks. The weakness are high prices are possible

Animal Testing in the Cosmetic Industry An Increasingly...

Animal testing has become an increasingly controversial issue since the 1980s. This has been the case especially in the cosmetics industry, where esthetic value rather than necessity is at the core of the industry. Since information regarding the often unnecessarily cruel practice of animal testing has become public knowledge, many activist groups have targeted the industry to pressure manufacturers into stopping practices that have been deemed unacceptable. While some of these efforts have met with some success, many cosmetic companies still do use animal testing in a somewhat covert way, despite public claims that this is not the case. Another concern for activists is the harmful chemicals in cosmetics. These are marketed to a largely uninformed public. Some of these substances are even claimed to cause various types of cancer, such as breast cancer in women. Activist groups therefore worked to raise public awareness of a largely unregulated industry in which especially giant compa nies have concealed their unethical practices in order to promote sales. Cornelia Dums website (2013) lists several activists that have put pressure on the industry to change its practices. The David Suzuki Foundation, for example, published an 2010 report providing an overview of toxic chemical products in commonly used cosmetics. Many of these are also proven to be harmful to the environment. The purpose of the report is to stimulate better regulation and more accurate labeling of cosmetics.Show MoreRelatedBody Shop Evolution of Business in Society5167 Words   |  21 PagesTHE BODY SHOP The Evolution of Business in Society No longer are business and community two mutually exclusive spheres of influence in the society today. Increasingly, the trend in companies is to be actively engaged in corporate social initiatives with community involvement. Multinationals like Microsoft, BP, and McDonalds have come to appreciate the benefits reaped from successful integration of corporate social responsibility (CSR) efforts into their core business units, which serve as a powerfulRead MoreThe Body Shop14072 Words   |  57 PagesIntroduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is success in body care.   Behold the Body Shop, one of the famous international cosmetics brand.   It is not just one’s ordinary shop for body or hair care.   It is extraordinary just as its pioneer.   The entrepreneur assessed in this paper is in no way or another connected to me.      Personal Profile   Ã‚  Ã‚  Ã‚   The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick.   On October 23, 1942 in Littlehampton, Sussex, England marks her birth toRead MoreLas 432 - Genetically Modified Foods Essay14589 Words   |  59 Pages 5 I. What are GMO’S? II. 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Media influences and theRead MoreMerck Case18783 Words   |  76 Pages2. The Pharmaceutical Industry in a Global Context 3. Product RD and Clinical Trials 4. Manufacturing and Process RD 5. Technological Factors Structure-Based Drug (Rational Drug) Design Structure-Based Drug (Rational Drug) Design 6. Merck 7. Managerial Decision Making 8. Decision Making on IT projects 9. Joint Ventures 10. Information Technology and Org anization 11. Appendix I - Summary Answers to Questions for Merck - Strategy Operations 12. Appendix II - INDUSTRY AND FIRM BUSINESS DATARead MoreBCH190 Essay14810 Words   |  60 Pages 8. Prokaryotic cells: (A) are complex creature and usually do not live in diverse and extreme environments (B) lack a membrane bound nucleus like most bacteria (C) have membrane bound organelles that originated from bacteria (D) are animal type cells with diverse biochemical compartments (E) only live in extreme environment without oxygen 9. 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Discuss why ethical issues and professionalism affect HR management as a career field. ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  3 HR TRANSITIONS HR Management Contributes to Organizational Success More effective management of human resources (HR) increasingly is being seen as positively affecting performance in organizations, both large and small. A joint venture between General Electric andRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand peace so consciously pursued through the establishment of international organizations and diplomatic exchanges. Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly exceeded that of any previous era in history. 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Expressionist Tendencies sample assignment

Question: In what ways are the expressionist tendencies of the Griffins, Kevin Borland and Edmond Corrigan a rebellion against mainstream tendencies and/or a gateway to pluralism within Melbourne architecture? Answer: The architecture of Melbourne is the second largest city in an entire Australia. It provides an extensive design formation of new and old architecture. There is much residential architecture with the jurisdiction of suburbs and has been duly shaped by an extensive history. This entire essay depicts with the expressionist tendencies of three individuals namely Griffins, Kevin Borland and Edmond Corrigan ( rebellion) against the main stream to pluralism with the architecture of Melbourne. Early Melbourne generally includes colonial towns of Australia, dotted house via the details of Hoddle's grid plan street. The researcher has estimated and manifested several strategies of Melbourne architecture with that of prefabricated housing: two iron houses in the Southern region of Melbourne. The researcher has discussed the detailed analysis of Melbourne architecture with the concept of expressionism article style in which the professional's artist seeks to depict the reality image with that of the segregated region. More specifically, the entire architecture of Australia depicts the professions of German artists. This revolutionary of architecture generally starts at the time of World War I with the intermediaries of the medieval period. The Griffin architecture reflected the structure in Canberra and the related Canberra sketches. The design of Griffin design was totally different from any of the professionals architect. Griffin uses the techniques of the dome, triangle, etc for. manifestation. The architect was totally manifested in the region of Australia, Canberra; but its style was estimated like the region of America. The concept of Edmond and Corrigan uses the techniques the concepts of polychrome bricks which were colorful in nature. The look was totally traditional and has immense benefits like space utilization etc. The researcher has highlighted and reflected varieties of strategies relating to the content and has discussed in the separate stanzas with the r elevant concept. In the first few stanzas, the mainstream tendencies of Griffins, Kevin Borland and Edmond Corrigan ( rebellion) has been relatively discussed with the help of provided references case study. Criticism on the Contribution of Griffins in architecture W.B. Griffin outlined the strange structure of the Giurgolas Parliament House with a pyramidal top. The structure for the flag was considered unnecessary, problematic and uneasy. The colossal Canberra was a weird structure that was subject to detachment and flawless in its technique, but it lacked the similarity between the originality and experiment. The Capitol in the valley of Molonglo was designed by the Griffins, and it is the most impressive and inscrutable architectural idea of the Griffins that was provided the tangible form. The drawings of M. M. Griffin for the federal capital competition demonstrated that the designs were more promising and exciting than the rest of structure in Canberra. The head architects of the NCDC have supported the style of architecture of the Griffins. Their efforts were undoubtedly noteworthy, and their visions have a significant position in the lived experience worldwide, peculiarly in American views. The Griffins as the students of architecture and practitioners reasoned a significant rearrangement of the forces of society and politics in the United States. The domestic architecture of the Griffins was responsible for the protection from the social argument and inconsistency for some certain bourgeois culture. The artist-architect that prevails in the bourgeois culture arose to the position of Alter Ego for the owner, and they become possessive hostile for their achievement. Transition introduced three studies on the architecture of the Griffins to mark the death anniversaries of W. B. Griffin and M. M. Griffin. Griffins and their architecture should not be considered as modernists but as avant-garde on social and political terms. Their architecture was limited to the physically powerful system of local patronage, social clubs and artistic societies and very little concept of nationalism. Griffins and their architecture were largely differing in views from the European Modernism because they were committed to the post-conf ederation nationalism. The Griffins were not prepared for the social and political conditions they witnessed. The Art and Craft were torn between the consistent sloppy associations and the essential challenge that was a result of embracing the abstraction, the mechanism, and the construction process. The ideas were so unclear and shapeless that it became impossible for clarifying the democratic ideas. The ideology of Griffin's architecture was the experimental architecture that was severely aesthetic and abstract. The rock solid house was their only thesis after which their architecture became incorporated, rough-hewn brickwork, members of crystalline structures and decorative element. The Griffin wanted to revert the deep archetypes- the temple, the cave, the redoubt. The abstraction endangered to counteract the bourgeois society, to bring it close to the actuality of the manufacturing production. For complementing the growing orthodoxy of the fresh corporatism in America, an anti- modern visual was emerging. The Griffins were reacting to the Canberra sketches that helped them to find the ways for opposing this artistic to retain the aura of Arthurian obligation for the community. The projected house of M. M. Griffin further developed the anti-modern impulsive nature, and it was ultimately sublimated in the blueprint of Newman College.The position of Griffin could be clearly summarized to the aesthetic they introduced in Australia, which was anti-modern. The social and political ideals prevented them from the acceptance they needed in the bourgeois social organization. The architecture of Canberra described by Griffin demonstrated strange deformation of the architecture meaning and sagacity. There is uncertainty of messages with odd expressions and dead silence. Canberra has the troubling and weary atmosphere that is made by the compulsive slips in series. The Griffin architecture had been explained by Habermas as deterioration of the bunch propagandisticbunch art or into commercialized group culture. It has been the fate of the most of the architectural structure of the Griffins. Criticism on the Contribution of Edmond and Corrigan in architectureEdmond and Corrigan supported the use of nontraditional ways for architecture development. They patiently used the nonconventional polychromic brickwork for the architectural structures. These polychromic bricks are colorful and provide different looks from the other building structures. The medieval Europe was noted for the use of brightly painted or colored bricks. These types of bricks were often pallid washed or destroyed during the protestant restructuring in the iconoclast stages. The architecture of Edmond and Corrigan deceased from the squatter romantics in such a strong way that the self-conception of Australia differs from the actual perception. Conrad Hamann wrote a book named Cities of Hope in which he rehearsed and remembered the official construction of the designs by the Edmond a nd Corrigan. The stage design is shown on one side while the architecture of the design was shown on the other side.The architectural concept in Australia was changing in the time of 1975 when diversified concepts were evolving in the segment. According to most of the architecture in Melbourne was dependent on the traditional and theoretical method due to low innovation capabilities. In such time, Edmond and Corrigan evolved a new way of architecture design. Both the designer was associated with the new style that was completely different from others. Both the designer has made a distinct way in their design. At that, time traditional architecture in Australia was flowing in a defined direction. Therefore, the design of every building was almost same, and the looks were becoming very monotonous. On the other hand, some historians have stated that to change the pattern and to change the looks in the design both Edmond and Corrigan has taken the initiative to innovate a difference in the process. The design of both architects was changing the dimension of Australian trend. Diverting from the traditional architectural design they have to adopt an expressionist view. Their design was influenced by the theme and objective of the construction, therefore; they get the acceptance very quickly. The basic part of the construction design was not associated with any particular material, therefore, traditional designer use to implement those materials in their construction that provides a smart finish to the construction. On the other hand, it is seen that Edmond and Corrigan made the mark by selecting a unique material to design the outer surface of their construction. Both the Architect selects the polychrome brick to design the outer surface that gives a rough finish and gorgeous looks. It can be opined that the expressionist mentality on the design gets the popularity, and many church administration has given them the responsibility to design their church that will provide an impact on the followers. While conducting their business both the designer has, maintain the innovative design and put the expression of the designer as well as they try to make sense of the design that relates to the construction objective. Many designs as if city center of Melbourne and another const ruction was important for them because they were adopting such design that accommodates many things in a small place. Therefore, modernization of the architecture was one of the important aspects that differ from others. To support this view it has been stated that traditional architect never emphasizes on the space utilization which is most important whereas Edmond and Corrigan emphasized on the space utilization along with the traditional design. Therefore, acceptance of their design was very high at that time. They always try to accommodate a large number of things in a smallest possible space, which is the requirement of the modern times.Criticism on the Contribution of Kelvin Boland in architectureKelvin Borland was born in West Melbourne on 28th October in 1926. He is one of the reputed educators and designers of substance and originality. The first building developed by this architect was the rice house with a different kind of housing Archetype. Use of the unusual materials and construction technique made this hose notable. The house is made of two structures; the first structure is made up of centenary arches in series form to support the structure, which is supported by concrete walls and bricks and the second structure is made of two arches. The first structure is covered by a walkway which is comprised of metal frames. This architect implemented both the socialism as well as the modernism in his construction buildings which made him unique form other architects of that time. This was another unique construction made by Kelvin Borland with his friends Mcintyre, Murphy, and Irwin. This is a V-shaped stadium made by steel rods and tied to the ground. This V shaped structure has minimized the total volume of the building and provided visual interests form the elevations. The house was invented by Borland, however in the later times it was over handed to Geoff. The house was developed with full proof planning of modern and contemporary flat roofed rooms . Wall paneling with dark stained plywood was made for making contemporary and modern house. A per shill hall with well structured roof was designed almost after four years. This house was made on 17 acres land on the hilltop of park orcahards, where the roof structure was made with surmounted plans and consisted of two hexagons. With a straw board the ceiling was structured and the internal as well as external walls were made almost above sixteen meters form the ground. Mt Gambier limestone was used to make the external walls. It was quite different from the regular geometric constructions. Kelvin has reconstructed this building with a unique octagonal plan by constructing the roofs against the wall alignment. Form the architectural designs made by Kelvin Borland it can be stated that his beliefs in making reversed changes provide unique styles to the buildings and make it a national model of experimental and optimistic period. The decisions made by this architect reflect his hones ty, form, texture, clarity and function. Kelvin and his team members made the school Preshill to reconstruct its regular design, irregular angles and forms and complex structures. Each building of the school was made with beams and raw timbers. The rooms were fitted with clerestory windows and sliding glass doors were used. The internal space can be used for various purposes by dividing it to the folding doors. To the main space, many small spaces were attached where children were provided with elevated platforms for their playing purposes. The diagram provided above is the School Hall at Margaret Lyttle Memorial School situated in the areas of Australia. The researcher has estimated and manipulated several intellectual strategies relating to the content of an architectural concept of an Australian region. Conclusion This entire assignment concludes with the broad concept of Melbourne architecture with the expressionist tendencies of three individuals namely Griffins, Kevin Borland and Edmond Corrigan (a rebellion). The researcher has discussed several strategies and manipulation relating to the content of an Australian architecture. The researcher has discussed the Criticism on the Contribution of Griffins in architecture and the Criticism on the Contribution of Edmond and Corrigan in architecture. For complementing the growing orthodoxy of the fresh corporatism in America, an anti-modern visual was emerging. Their design was influenced by the theme and objective of the construction therefore; they get the acceptance very quickly. It can be easily estimated and manifested that Kelvin Borland was reputed educators and designers of substance and originality. The concepts of polychromic bricks in Melbourne architecture has been succeeded instantly. The architectural concept in Australia was changi ng in the time of 1975 (First World War I). The researcher has articulated the following pictorial diagrams relating to the concept of Melbourne architecture; Giurgolas Parliament House which include W. B. Griffin and M. M. Griffin, Corrigan, Edmond, Rice house, Olympic Swimming Stadium, Glan Waver House and Mchutchisons House. From the architectural designs it can be easily stated the beliefs in making reversed changes provide unique styles to the Melbourne buildings and make it a national model of experimental and optimistic period. The researcher has maintained and manipulated that many new and latest innovative architecture are fascinated like Olympic Swimming Stadium by Kelvin Borland. This entire essay is very useful and helpful for the readers as it is totally based in argumentative fundamentals. The researcher has discussed the detailed analysis of Melbourne architecture with the concept of expressionism article style in which the professionals artist seeks to depict the re ality image with that of segregated region. More specifically, the entire architecture of Australia depicts the professions of German artists. Bibliography Frederick Romberg and the Problem of European Authenticity, in Roger Butler (ed.), The Europeans: migr Artists in Australia 1930-1960, Australian National Gallery, Canberra, 1997 Heralds of Free Enterprise: in James Sabine, (ed,) A Century of Australian Cinema, AFI-Heinemann, Melbourne, 1995, pp. 85-11, 213-15 Frederick Romberg, Architect, in Leslie Bodi and Stephen Jeffries (eds.) The German Connection, Monash University, Melbourne, 1985, pp. 55-72 Life on the Sunlit Plain: Australias Architecture in the Age of Modernist Triumph , in Kirsty Grant (ed.), Mid-Century Modern: Australian Furniture Design, NGV, Melbourne, 2014, pp. 126-143; see also Neil Clerehan, The Architect, pp. 40-43; Mary Featherston, The Designer, pp. 144-159 A History of Australian Architecture, Part 3, 1900-1945, Educational Media, Melbourne, 1985. Slide images, audio tape, small book Apperly, Richard, Irving, Robert and Reynolds, Peter, Identifying Australian Architecture, Styles and ---, 1788 to the Present, Angus and Robertson, Sydney, 1989. Esp. Interwar and early Postwar sections. Architecture, 1917-57, Melbourne University Press, 2007 Boyd, Robin, Victorian Modern: 111 Years of Modern Architecture in the State of Victoria, Australia, RVIA Students Society, Melbourne, 1947. Burns, Karen (ed.,) Transition, special issue on the Griffins, , essays by James Weirick, Karen Burns, Michael Markham, Anna Rubbo Conrad Hamann, Early Romberg, Architecture Australia, 66, 2, April-May 1977, pp. 68-75, notes in the following issue, July 1977, pp. 62-63 Cuffley, Peter, Australian Houses of the 1920s and 1930s, Five Mile, Melbourne, 1989, 1994 ff. , Australian Houses of the 1940s and 1950s, Five Mile, Melbourne, 1993, 2007 Duncan, Jenepher, Gates, Merryn, Walter Burley Griffin: a Re-View, Monash University, Melbourne, 1988. Essays by James Weirick, Anna Rubbo, Conrad Hamann Edquist, Harriet: Frederick Romberg: The Architecture of Migration, RMIT Exhibition Gallery, Melbourne, 2000, using contempora ry photography by Wolfgang Sievers and Romberg himself. Freeland J M (Max), Architecture in Australia: A History, Cheshire, then Penguin, Melbourne, 1968 ff. esp. sections on Modernism Fry, Tony, The Photomodern, Transition, 1986, or his Design History Australia, Hale and Iremonger, Sydney, 1989 Goad, Philip, Melbourne Architecture, esp. Bryce Raworth and others, Between the Wars 1920-1930, pp. [106]-129; Philip Goad, The Moderne City 1930-1945, pp. [130]-151; and Post-war Recovery 1945-1955, pp. [152]-171. Hamann, Conrad. Cities of Hope Remembered: Cities of Hope Rehearsed: Australian Architecture Stage Design by Edmond Corrigan 1962-2012. Fishermans Bend, Vic. : Thames Hudson Australia, 2012. Hamann, Conrad. Cities of Hope: Australian Architecture and Design by Edmond and Corrigan, 1962-1992, Melbourne; New York: Oxford University Press, 1993. (Available from the Library Reserve). Howard Tanner, ed, contrib.), Architects of Australia, Macmillan, Melbourne, 1981 esp Chapters 13, 14 and 15 by Donald Johnson on Walter Burley Griffin 1876-1937 pp. 107-118; Ian and Maisy Stapleton, C Bruce Dellitt 1900-42 and Emil Sodersten 1901-61, pp. 119-128; Conrad Hamann, Roy Grounds 1905- [1981], Frederick Romberg 1913- [1992] and Robin Boyd 1919-1971, pp. 129-139. Notes for these chapters are on pp. 143-4. Johnson, Donald, Australian Architecture 1901-51: Sources of Modernism, University of New South Wales Press, Sydney, 1980 Julie Willis, Australian Modern: The Architecture of Stephenson and Turner, Miegunyah, Melbourne, 2004 Kevin Borland: Architecture from the Heart, edited by D. Evans with H. C. Borland, C. Hamann, Melbourne: RMIT Publishing, 2006. (Available from the Library Reserve). McDougall, Ian. Speculating on a Traditional Avant-Garde, Express Australia, New York: Express Annual 1984, pp.32-33. (Week 12 Reading from Blackboard). Munday, Richard. Passion in the Suburbs, Architecture Australia, Vol, No.1, Architecture Australia with Passion in the Suburbs, vol. 66, no.1 (February-March 1977) pp. 52-61. Nilsson, Mary, Ferson, Mark, Art Deco in Australia: Sunrise over the Pacific, Craftsman House, Sydney, 2002 Stephen, Anne, McNamara, Andrew, Goad, Philip, Modernism and Australia: Documents on Art, Design and Taylor, Jennifer, A History of Australian Architecture, Part 4: On from the 1940s, Educational Media, Melbourne, slide images, audio tape, small book. Thorne, Ross, Cinemas of Australia: via USA, University of Sydney, 1982 Turnbull, Jeff and Navaretti, Peter Y. The Griffins in Australia and India: The Complete Works and Projects of Walter Burley Griffin and Marion Mahony Griffin, Melbourne : Miegunyah Press, 1998. (Available from the Library Reserve). Turnbull, Jeffrey, Navaretti, Peter, The Griffins in Australia and India, Melbourne University Press, 1994 Van Daele, Patrick, Lumby, Roy, A Spirit of Progress: Art Deco Architecture in Australia, Craftsman House, Sydney, 1997 Watson, Anne, Beyond Architecture: Marion Mahony and Walter Bu rley Griffin in America, Australia and India, Powerhouse, Sydney, 1998Weirick, James. The Griffins and Modernism, Transition: Discourse on Architecture, No. 24, Autumn, 1988, pp.5- 13.

Persuasive Essay The Ultimate Guide on Writing It - On College Life and Writing

A persuasive essay is a type of academic writing where you use logic and arguments to convince readers of your point of view, using solid evidence such as research, stating facts, examples, and quotes from experts.Oh, no. Essays Again!image by GratisographyEssay types are many, and students have to know them all, as well as understand the difference between them. What to do if a professor assigns a persuasive essay to you? Here youll find the ultimate guide on writing persuasive essays, including the tips on choosing a topic, outlining your essay, structuring it step by step, representing strong arguments to convince readers of your position, and examples/additional resources to check for better essay writing.So, here we go!Table of Contents:What is a persuasive essay?Persuasive essay topicsPersuasive essay structureHow to use arguments in persuasive essaysFive elements of persuasion in your essayHow to write a persuasive essay: step by stepChoose your positionDo researchIdentify the strongest evidenceWrite a persuasive essay outlineWrite a draft of your persuasive essayProofread and editPersuasive essay samplesWhat is a Persuasive Essay?A persuasive essay is one in which you use logic and arguments to convince readers of your point of view. For that, you need to provide solid evidence for arguments, such as research, stating facts, examples, quotes from experts, and logical reasons.Persuasive essays are also known as argumentative. However, theres a difference between these two essay types:In argumentative essays, you show both sides of the coin to readers. You describe all arguments and counterarguments, even if you dont agree with some of them, and its up to readers to decide which works best.In persuasive essays, you choose a side and represent arguments only about this aspect to convince readers of the truth of your words.Persuasive Essay TopicsFor your persuasive essay to succeed, its topic needs to be polemical rather than expository. It means you cant a rgue about common knowledge such as People need air to breathe. But something like People need marijuana for better health might work.Sometimes professors assign a particular topic for you to write. But more often than not, they ask to choose a topic of your interest and craft a persuasive essay in a given time.The best polemical issues to use for a persuasive essay include spheres like culture, politics, climate changes, gender issues, animal rights, and religion. But sure enough, you can choose anything that worries you if you enough arguments to persuade readers of your position.Here goes the list of persuasive essay topics for you to consider (first appeared at ThoughtCo):Beginner Persuasive Essay Topics for BeginnersWhy give money to kids for high grades.Students dont need homework to succeed.Winter is the best time for a family holiday.We dont need so many days off.Children should take part in elections.Cats are better pets than dogs.People arent alone in the universe.Village is better than city to visit in summerEvening schools are best to visit.We shouldnt investigate black holes.People cant eat animals.Kids shouldnt spend hours online.Robots should displace teachers.We shouldnt travel alone.Adults need to give food to the poor.Intermediate Persuasive Essay Topics for IntermediatesPoetry affects a persons morals.We do not need to protect nature from climate change.People dont need the truth.Classical works are outdated.The greatest happiness for man is love.Independence today is greatly exaggerated.We should not devote our lives to love.Higher education is not a guarantee of success.It is necessary to fight for life.Every American should learn a foreign language.Art does not calm down but worries people.There is no equality in friendship.An active life position determines success.Wealth spoils a persons morals.Defeat is not bad.Everyone is able to change history.Progress deprives a person of the ability to be surprised.Being selfish is good.YouTube wil l never replace a book.A child does not have to love his parents.Parents should not control their children.Dreams do harm.Goodness does not always have to overcome evil.Why money is the most important thing in a persons life.A person should not forgive every offender.Students shouldnt wear uniforms at school.Money spoils people.We shouldnt teach music in schools.Nuclear weapons are effective to prevent foreign attacks.People should read more books.Advanced Persuasive Essay Topics for AdvancedKids under 10 shouldnt use social media.Teens should become full-aged in 18, not 21.We should cancel Green Cards in the USA.Revenge is a way to destroy evil.Its time to approve one currency for the whole world.The power of kindness is in its weakness.There is no difference between cruelty and severity.It is not easy to be kind.We need to allow surveillance without a warrant.Parents should talk about drugs with kids at an early age.Racial insults should be illegal.People who leave their pets shou ld be imprisoned.The President must pay attention to climate change.Marijuana should be legalized throughout the country.Pupils should be allowed to pray at school.Internet access should be free for everyone.Eating meat is bad.Life is worse now than it was 100 years ago.It is necessary to cancel the mandatory exams in schools.All people should become vegetarians.Public safety is more important than a persons right to inviolability.It is necessary to ban animal experiments.Single-sex schools improve the quality of education.Feminism is no longer a struggle for womens rights.Tolerance has already begun to transcend all boundaries.We need better sex education in schools.Freedom of religion does not mean imposing ones faith on others.Freedom of speech should be restricted.Make sure to choose a persuasive essay topic that inspires but also gives you materials to research. If you cant find any strong arguments to support your statement, your persuasive essay will hardly get an A.Also, fee l free to consider these topics when thinking of what to write in your essay. They are up-to-date, with tons of debates in literature and online, so youll cover any of them by all means.Topics to Choose for Your Next Persuasive Essay Evolution Privacy rights Gun control Vaccines Animal rights Religious freedom Abortion Cannabis legalization Global climate changes Marriage rights Punishment Free market capitalismEvery topic from the above is quite debatable and has both advocates and opponents. The Quad shares the links to them all, so if you decide to write a persuasive essay on any controversial topic from the list, you can learn arguments and find evidence from both sides of the fence.Persuasive Essay StructureThe structure of your persuasive essay is not that difficult to remember and follow.Given that you need to convince a reader of your arguments, youll first need to state a thesis in your essay introduction, and then write a couple of paragraphs to share the evidence that sup port your thesis. Dont forget to include counterarguments from your opponents but explain why you disagree with them.And finally, write a conclusion restating your thesis and providing a reader with food for thought.Persuasive Essay StructureIntroduction: hook, background, thesis.Body: 1-2 paragraphs, each with an argument and supporting evidence.Body: 1 paragraph, with your opponents arguments and your counterarguments on why you still disagree.Conclusion: sum up your points, restate your thesis, and leave readers with food for thought.In the introduction, describe the problem and state the point youre trying to make. Also, think of a strong hook for readers to understand why they should care.In body paragraphs, support your thesis with evidence from credible resources. Leave one paragraph for counterargument: what your opponents have to say on the issue and why you still disagree. Use logical arguments and research to convince readers.In the conclusion, wrap up your persuasive ess ay by restating your thesis. You may end it with a question for readers to think about.How to Use Arguments in Persuasive EssaysFirst and foremost, you need to understand the basic principles of persuasive writing and know the five elements of persuasion.Given that you need to get others to accept your point of view, your arguments in the essay should be reasonable, verifiable, and credible enough. More than that, you need to appeal to human logic and emotions. The right combination of emotional and rational elements is what makes your essay persuasive.How to reach that?Remember the basic principles of persuasive writing, described by Aristotle many moons ago. He called them elements of rhetoric, and they were three: Ethos (appealing to a writers character and credibility): use authoritative resources to prove your arguments.Example: Im a Doctor of Dental Surgery, and I recommend this toothpaste to keep your teeth white. Pathos (appealing to emotions): focus on a readers morals, v alues, and beliefs.Example: You just cant be cool in high school without a white smile! How to communicate with peers if you worry about your teeth and freshness? Thats where a good toothpaste will help. Logos (appealing to reason): use logic and evidence to persuade others to agree with you.Example: Recent studies conclude that this toothpaste removes 40% more plague and makes our teeth 20% whiter than all other types of toothpaste.The above and more examples: Your DictionaryEthos, Pathos and LogosUnlike logos and pathos, ethos is not about writing itself but your reputation as a writer. For example, readers of your essay will trust you and agree with you because they know you as a good student who spends tons of time exploring this topic. Or, millions trust Kim Kardashian because shes a world-famous media persona, not a random girl off the street. Her popularity is her ethos. In the context of essays, you can reference to credible personas and organizations in your work. Their et hos is what can help your arguments sound persuasive.Five Elements of Persuasion in Your EssayPersuasive essays have no paragraph limits. You can write one body paragraph to explain your position, and another paragraph – to describe counterarguments of your opponents and why you disagree. Or, you are welcome to write 2-3-4 paragraphs with arguments and counterarguments to persuade readers.But heres what matters:For your persuasive essay to sound credible and argumentative, make sure it has the following five elements inside:Your clear position. Make your thesis narrow in focus. It can be a claim, a fact, a definition, a solution, or a call of judgment. Feel free to use our thesis statement generator to introduce the idea of your essay. It should present your position on the topic.Effective communication. Hook the audiences attention with some background information on the topic. You can start with a question, inviting them to keep on reading to find out your opinion. Use stra ightforward language, dont manipulate with readers emotions.It’s all about pathos: your writing voice and style is more likely to persuade readers than boring and vague language with tons of grammar mistakes.Your solid (+ credible) argument. Make it logical, consistent, and fact-based. It should address the interests of those you want to persuade and be endorsed by authoritative third parties.Consider your audience. What do they already know about the topic? What do they think of it? Do they agree or disagree, and what are the chances to change their opinion? Are there any sensitive issues about the topic?Remember the formula: one paragraph = one argument + one reason why you think like that. And make each reason logically connected to your thesis statement.What evidence can you use to support arguments?proven factsstatisticsdefinitionsresearchquotes from expertsexamples to illustrate your point of view, including your personal experiencerelevant emotional appealsThis guy fro m Smrt English will help you get a better idea of what its all about. Perfect for those who choose watching over reading. 😉Clear structure. Organize your persuasive essay so every argument would relate to the thesis. Start with the weaker argument and build your essay up to the stronger point for readers to remember the most convincing information.And pay attention to transitions and connections between paragraphs to show the relationships between arguments in the essay and make it easy to follow.Strong conclusion. Restate your thesis in the light of the evidence youve provided in the essay. Make your conclusion logically draw from your arguments.How to Write a Persuasive Essay: Step by StepThe most common questions students ask are how to start a persuasive essay and how to end a persuasive essay.But they forget one tiny detail here:They need to take at least four steps before the actual essay writing. Here it goes, the process of persuasive essay writing, step by step:Sour ce: GiphyStep 1 – Choose Your PositionA persuasive essay is called so because the issue you describe there is polemical. It means you can argue both for and against it. But its crucial to decide which side you are going to support before writing your essay. In other words, you need to know the purpose of your persuasive essay.For example, if you are going to write about global warming or green marketing but you personally believe that its not the problem of Herculean proportions, you can choose the corresponding position to describe in your essay. But:Make sure you can find enough evidence to support it. For a persuasive essay, it should be based on solid research and credible arguments. Do you have them to back your cynicism about the climate change problem?Step 2 – Do ResearchTo convince readers of your position, you need to know the topic inside out and understand it from multiple angles. And given that your persuasive essay should provide convincing evidence for yo ur claims, youll have to do research to find them.Its not only about your personal experience and knowledge but also academic studies, historical examples, relevant media news, and expert opinions. To gather them, you might need to visit libraries or interview opinion leaders. Or, you might want to send them emails and ask for their expert thoughts to use as references in the essay.When choosing evidence and resources to cite in your essay, consider the CRAAP test to evaluate them:How to Evaluate Sources and Understand if You Can Use Them as References in Essays The CRAAP method:Yes, it takes time. So make sure to save it for research and dont cut it close the deadline. Vague assumptions and unverified information wont work here.Step 3 – Identify the Strongest EvidenceOnce the research is ready, you may have many different aspects to cover the topic. But you cant write about all of them. Choose the one with the strongest evidence that will help to support your position, and c oncentrate on it for stating the thesis of your persuasive essay.Dont hurry up to choose the most commonly argued aspect. If youve gathered enough evidence for a rarely discussed problem around your topic and essay purpose – focus on it.For example, if you claim that people have no impact on global warming and youve found a few latest but not-yet-widely discussed studies on the topic, it might be great evidence to provide.Step 4 – Write a Persuasive Essay OutlineAnd now, for the most interesting part:Outline writing.Before you sit and start a persuasive essay, write its plan. Its a kinda map for you to understand how your essay will look, and it helps you make sure you don’t miss anything from its structure.Here is the template for you to use:Persuasive Essay OutlineI. Introductiona) Lead/Hook (quote, question, anecdote) b) Lead/Hook explanation c) Thesis StatementII. Body. Paragraph-1a) Topic Sentence (the first main point in the thesis) b) Quote (to support th e point) c) Explanation of the quote d) Explanation of how this quote relates to the thesisIII. Body. Paragraph-2a) Topic Sentence (the second main point in the thesis) b) Quote (to support the point) c) Explanation of the quote d) Explanation of how this quote relates to the thesisIV. Body. Paragraph-3a) Topic Sentence (the third main point in the thesis, or a counterargument to the thesis) b) Quote (to support the point) c) Explanation of the quote d) Explanation of how this quote relates to the thesisV. Conclusiona) Summary of all main points b) Thesis restatement c) Call to action or what you want readers to do after reading your essayThe outline allows you to specify all core components of your persuasive essay so you wouldnt get lost in the writing process.Step 5 – Write a Draft of Your Persuasive EssayFinally!Once the outline is ready, just sit and write your essay. Dont concentrate on spelling or grammar mistakes, and dont get distracted from the process of writing it self. Just let your thoughts flow, dont hurry up to edit.Source: GiphyAfter youve finished the draft, put it aside, and wait for a couple of hours or a day. You need some time between the writing process and proofreading/editing your essay: it helps to judge your work with a fresh eye and see if there are any weak points to revise.Step 6 – Proofread and EditIts not about spell check only. When editing a persuasive essay, you need to re-check arguments once again, make sure your language is appropriate (avoid pompous or jargon phrases), and the overall essay structure isnt too complex.Questions to answer when editing:Editing Your Essay: Questions to Answer Did I answer the question given in the assignment? Did I structure my essay right? Did I make all paragraphs clear and coherent? Did I use the appropriate language throughout my essay? Did I cite and reference all resources in the right way? Did I exceed the word limit? Did I proofread my essay for spelling and gramma r errors? Did I present the assignment well?Also, you can use free editing apps and tools to check your persuasive essay for errors. For example, the Hemingway App will help to make your writing concise; Grammarly will spot spelling, punctuation, and style mistakes; and ProWritingAid will count the words in your essay and also fix your grammar mistakes.But if it still sounds difficult to you, feel free to ask academic writers and editors for the professional help. Theyll comment on your mistakes so youll improve writing skills and craft your future essay better.Persuasive Essay SamplesThats all well and fine, but are there any examples of how a great persuasive essay looks?Here go samples for your consideration.(Note! Samples are aimed for assistance purposes only: dont plagiarize them and dont copy their parts to use in own papers. Instead, ask our writers for help – and youll get an A-worthy essay right away.)Additional Persuasive Essay Resources:Persuasive Essay FormatThe Basic Principles of Persuasive WritingPersuasive Essay ElementsHow to Do Research for an Excellent EssayHow to Start a Persuasive Essay and How to End a Persuasive EssayLessons on Persuasive Essay Writing